Skills & Expertise
Performance & Media StrategyAdvanced Tracking & AttributionMarketing Automation & OpsMarTech Ecosystem DesignData Analytics & Insights
Performance & Media Strategy: Full-funnel campaign orchestration and scaling across 20+ platforms including Google, Meta, TikTok, and Programmatic networks.Advanced Tracking & Attribution: Architecting robust tracking environments with Server-side GTM, First/Last touch attribution models, and CAPI integrations.Marketing Automation & Ops: Building scalable lead-generation systems and automated data pipelines using n8n, Make, and CRM integrations.MarTech Ecosystem Design: Auditing and integrating complex marketing technology stacks to ensure data continuity between advertising platforms, CRMs, and analytics tools.Data Analytics & Insights: Translating raw data into growth strategies through GA4, BigQuery, SQL, and advanced Looker Studio visualization.