I created this site driven by both personal curiosity and professional interest. I enjoy experimenting with data-driven performance marketing, marketing analytics and insights, performance measurement, and marketing technologies—which is also my profession. Ironically, I balance data-driven strategies with holistic approaches.On this site, I test many things such as Google Tag Manager, Google Analytics 4, server-side GTM, Facebook CAPI, and offline conversions. Actually, since I update them so often, they're probably broken and I'm too lazy to fix them. Still, I'd appreciate it if you accepted the cookies (if those aren't broken too); that way, my experiments can yield healthier results.